Unit 20 Digital Media

Making the Adverts Poster This is the poster I created for use in outdoor as well as indoor locations. This may include bus stops, train stations, shopping centres, public business sectors, shops and many more. Here is a mock-up of what my poster will look like next to a bus stop poster. Billboard This billboard will be for use in outdoor environments, particularly in public locations where it can be visible from a large distance. This may include highways, city centres and populated housing sectors. Here is a mock-up of what my billboard might look like in an outdoor space. Social Media Advertising For social media, I cropped the poster and uploaded it to Twitter using the PhizzWizard public social media account

Legal and Ethical Issues Legal Issues In advertising it is important to follow certain rules set by national regulatory bodies in order to avoid wasting time on non publishable material or in the worst case scenario becoming the target of legal proceedings such as a lawsuit, which can greatly damage a brands resources, reputation and profits. One of the regulatory bodies which handles the regulation of advertising across all media in the UK is the Advertising Standards Authority (ASA). Copyright The Weeknd's hit song Blinding Lights is protected by the copyright law Juice WRLD at the red carpet Copyright is a type of intellectual property which gives the owner the rights to make copies of  creative work which may be in a literacy, educational, artistic or musical form. Copyright issues occur when someone uses another individuals/organisations work and claims it as their own. Content such as music or video is usually protected by the copyright and infringement law. In my TV com...

Justification behind media choice of planned components Billboard We have decided to include a billboard as one of our planned components of the Phizzwizard advertising campaign due to their usual location being in areas of high traffic and social interaction hubs. This increases the odds of a large volume of general public members viewing the ad resulting in a higher spike of interest from the general audience. This is great as it allows the campaign to effectively reach a decent chunk of this audience which is also part of our proposed primary and secondary target audience; which includes the younger teen/adolescent group and the more mature middle-aged demographic. Allowing viewers to see the ad in the mentioned social hubs can give us a better chance of beating our competitors as it creates a bigger public awareness and establishes a better brand identity in the consumers sub-conscious. Whilst billboards are often associated with massive panels in big cities such as New York's ...