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M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors & D2 (U20): How the technical and aesthetic properties of the adverts meet the requirements of the client brief and the pre-production plan you made

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Codes and Conventions Whilst designing and creating our adverts we made sure to follow a variety of codes and conventions in order to make our campaign as successful and marketable as possible.  In total, three adverts were created as part of the overall campaign: An A2 sized printed poster which can be placed inside buildings as well as outside public spaces such as bus stop or train stations A large landscape billboard which is placed outdoors in highly visible positions such as city centers. A digital media graphic, which is the A2 poster recycled, and adjusted to fit a social media post. In order to make sure our adverts fit the standard codes and conventions of advertising we took some inspiration form existing and well established fizzy drink marketing campaigns. I will be going into further detail about this in this document A2 Printed Poster Posters that had a heavy inspiration on our own were those which portrayed some sort of splash surrounding the product, such as the one be
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P4 (U20): Create production materials to be used in the original media product

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Making the Adverts Poster This is the poster I created for use in outdoor as well as indoor locations. This may include bus stops, train stations, shopping centres, public business sectors, shops and many more. Here is a mock-up of what my poster will look like next to a bus stop poster. Billboard This billboard will be for use in outdoor environments, particularly in public locations where it can be visible from a large distance. This may include highways, city centres and populated housing sectors. Here is a mock-up of what my billboard might look like in an outdoor space. Social Media Advertising For social media, I cropped the poster and uploaded it to Twitter using the PhizzWizard public social media account
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D1 (U20): Discuss the legal and ethical constraints within the planned campaign

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Legal and Ethical Issues Legal Issues In advertising it is important to follow certain rules set by national regulatory bodies in order to avoid wasting time on non publishable material or in the worst case scenario becoming the target of legal proceedings such as a lawsuit, which can greatly damage a brands resources, reputation and profits. One of the regulatory bodies which handles the regulation of advertising across all media in the UK is the Advertising Standards Authority (ASA). Copyright The Weeknd's hit song Blinding Lights is protected by the copyright law Juice WRLD at the red carpet Copyright is a type of intellectual property which gives the owner the rights to make copies of  creative work which may be in a literacy, educational, artistic or musical form. Copyright issues occur when someone uses another individuals/organisations work and claims it as their own. Content such as music or video is usually protected by the copyright and infringement law. In my TV commerci
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M2 (U20): Justify the choice of planned components by targeted media sector

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Justification behind media choice of planned components Billboard We have decided to include a billboard as one of our planned components of the Phizzwizard advertising campaign due to their usual location being in areas of high traffic and social interaction hubs. This increases the odds of a large volume of general public members viewing the ad resulting in a higher spike of interest from the general audience. This is great as it allows the campaign to effectively reach a decent chunk of this audience which is also part of our proposed primary and secondary target audience; which includes the younger teen/adolescent group and the more mature middle-aged demographic. Allowing viewers to see the ad in the mentioned social hubs can give us a better chance of beating our competitors as it creates a bigger public awareness and establishes a better brand identity in the consumers sub-conscious. Whilst billboards are often associated with massive panels in big cities such as New York's
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P3 (U20): Create the pre-production documentation for a cross media advertising campaign

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Pre-production documentation and research Research into competitors With the objective to make an efficient advertising campaign we have decided to research into similar products and their advertising campaigns to see what makes them successful as well as to make sure our campaign is unique. The fizzy drink market already has a lot of firmly planted brands competing for sales, therefore it's important to see what makes them successful as well as what could be improved.  Coca Cola - Share a Coke Share a Coke is a multi-national cross-media campaign advertising the Coca-Cola soft/fizzy drink. The campaign was constructed in response to a fall in coke sales amongst younger generations, and thus the objective of the campaign was to utilise audience engagement in order to bring mentioned sales back up. The entire campaign was centred around customers finding their or family members names on a coke bottle (essentially names that held personal meaning to them), and upload pictures of them
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