P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief
Phizzwizard Advertisement Campaign Proposal Aims and objectives Phizzwizard is the name of a new product established by the already existing company Carter Soft drinks. The products flavour resembles the taste of strawberry laces and contains no sugar what so ever. The aims and objectives of the campaign is to advertise the release of a brand new product named Phizzwizard, a strawberry lace flavoured fizzy drink which will contain no sugar whilst still maintaining its sweet fruity taste. The product is aiming to be a healthier substitute to popular fizzy drinks such as Tango, KA or Mirinda. Carter Soft drinks want the campaign to be retro themed to attract a wider age demographic and target audience. Target audience The drinks primary target audience is a retro audience aged 30 or above, who first drank fizzy drinks from cans back when they were younger. This is the type of audience which would appreciate the retro house style of the product more so than other age demographics. Th...