P1 (U20): Describe an existing media advertising campaign & M1 (U20): Evaluate different cross media advertising campaigns for consistency of message
Ad Campaign research In this document I will be researching existing cross-media advertising campaigns with the intentions of reinforcing my knowledge on what makes a campaign successful. This will help me in the planning stages of the PhizzWizzard campaign and also during the production of the marketing material. McDonald's and Travis Scott Campaign The McDonald's x Travis Scott collaboration is a recent celebrity endorsed campaign which emerged in September 2020, advertising the launch of a limited edition meal in participating McDonald's restaurants in the United States. At the time, the multi-media collaborative campaign is still ongoing and has been a successful marketing strategy with the aim of bouncing back from COVID-19 lockdown in the United States. A photograph of Travis Scott enjoying the meal outside one of the chain restaurants Aims and Objectives - The aim of the campaign is cross-promotion between the two major modern cultural identities of the United State...